Answer: The federal contracting industry runs on connections and relationships, the more connections you have, the more business you can do.
Finding companies the manual way is slow, limiting, expensive and forces your high level personnel to perform low level tasks, i.e. shaking the wrong hands.
Finding companies online is faster, offers more options and provides your high level personnel the ability to dedicate more time for high-level tasks making them more efficient.
This approach also provides the possibility of connecting with strategic companies which is a competitive advantage during source selection.